Meet Ernie

Ernie is a doer in every sense of the word. A man who builds, creates, and never stops learning. Born and raised in Chicago, he spent his summers on his family’s dairy farm in Mauston, Wisconsin, where he learned the value of hard work and craftsmanship. He started out as an electrician before boldly switching careers to trade S&P 500 futures in the Chicago Mercantile Exchange pits, a move that showed his fearless spirit. He later bought back the family farm and keeps it alive through projects like beekeeping, logging, and wildflower restoration. From welding his dune buggy back together to filling the farmhouse walls with his own art, Ernie lives with purpose and curiosity.

All of this inspired me to create this brand. To embody what it means to be a doer. To go out and get it. To act on your passions despite the doubts, the fears, and the pressures of the world around you.